- Laura Geller just shared the top makeup “mistake” women with mature skin often make.
- The makeup artist believes in updating your makeup routine as you age.
- She suggests limiting the use of powder if you struggle with dryness or fine lines.
When it comes to beauty advice, we can always rely on Laura Geller to deliver. The makeup artist and founder of her eponymous brand, Laura Geller Beauty, often shares her most important makeup tips for women over 50, and now she’s revealing what not to do to ensure a flawless, youthful-looking finish.
“The number one mistake I see is women using the exact same makeup routine they’ve been using for decades,” Geller shares with Prevention. “The truth is, as we age, our skin changes and our makeup should change with it.”
But what exactly should we change as we age? “Mature skin craves hydration, so I always recommend reaching for products with nourishing ingredients that won’t settle into fine lines or leave skin looking dry,” she explains. An easy fix? “Swapping heavier formulas for lightweight, skin-loving products can instantly make your complexion look fresher, healthier, and more youthful.”
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The makeup pro recently spoke with Prevention about her top makeup tips for women over 40, sharing exactly the type of products that those with mature skin should reach for. Her number-one product recommendation is starting with a hydrating primer, such as the Laura Geller Spackle Skin Perfecting Primer: Hydrate “I can’t stress enough the importance of primer!” she emphasized to us. “Primer acts as a barrier between your skin and the makeup, preventing your foundation or concealer from settling into wrinkles, which I know can be a struggle for ladies over 40.”
She also suggested opting for cream products that “create a blurring effect for a more youthful-looking complexion.” Her picks? The Laura Geller Wonder Balm and the Baked Illuminating Face + Body Bronzer, whose hydrating formulas “sink into the skin rather than sit on top of it,” she says. “The result is a natural, lit-from-within finish.”
Geller has always been a proponent of updating your makeup routine to help women of a certain age both look and feel their best, and she hasn’t steered us wrong yet. Below, find her favorite makeup products for a flawless, radiant-looking complexion for mature skin—many of which are currently on sale .
Laura Geller Spackle Skin Perfecting Primer: Hydrate
Now 40% Off
Laura Geller Baked Balance-N-Brighten Color Correcting Foundation
Now 40% Off
Laura Geller Quench-N-Tint Tinted Moisturizer
Laura Geller Kajal Longwear Eyeliner
Now 40% Off
Laura Geller Baked Illuminating Face + Body Bronzer
Now 49% Off
Shannen Zitz is the Associate Style & Reviews Editor at Women’s Health, where she covers all-things sneakers and activewear. Previously, she was an assistant editor at Prevention. Shannen graduated from the State University of New York at Cortland with a bachelor’s degree in English. If she’s not reading or writing, you can probably find her frequenting the skincare and makeup forums on Reddit or hogging the squat rack at the gym.
Charlotte Lewis Finigan is the Senior Commerce Editor at Prevention. After a decade of working in Hollywood writers’ rooms and contributing pop culture writing to ETOnline, Bustle, TVGuide, and CBS, she underwent bariatric surgery and changed her focus to health and wellness. Previously, Charlotte was the Sexual Health & Wellness Writer for Refinery 29. There, she wrote and edited shopping content about new wellness trends, beauty launches, and sex-positive products. She currently lives in Brooklyn with her girlfriend—and the love of her life, her senior dog, Rory. All three can typically be found perusing the Fort Green farmer’s market for fresh produce or curling up on the couch to watch Survivor.
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