Prime Day Beauty Deals for Women Over 50: Skin and Hair Essentials

Prime Day is upon us again, and as a former deals reporter, this is basically my Super Bowl. The mega-sale event runs for four days for the second year in a row, starting today, June 23, and ending on Friday, June 26. While Prime Day is a great opportunity to score discounts on virtually anything, I always see some of the steepest price drops happening in the beauty category. To save you some precious shopping time, I’ve rounded up some standout Prime Day beauty deals for women over 50.

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To really make your Prime Day count, I always recommend stocking your cart with purchases big and small. So yes, now’s a great time to snag the viral hair tool you’ve had your eye on all year, but don’t sleep on the humble drugstore moisturizer either. Ahead, I’ve curated a list of the best mature-skincare, makeup, and haircare deals to address visible signs of aging and help you look and feel your best, no matter your budget.

La Roche-Posay Toleriane Double Repair Moisturizer

Now 25% Off

EltaMD UV Skin Recovery Color Correcting Sunscreen (SPF 50)

Now 20% Off

Aquaphor Advanced Healing Ointment

Now 25% Off

CeraVe Eye Repair Cream

Now 36% Off

Supergoop! Unseen Sunscreen SPF 30

Now 35% Off

Eucerin Radiant Tone Eye Cream

Now 33% Off

Vaseline Original Petroleum Jelly (3 Count)

Now 34% Off

Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer

Now 47% Off

Kiehl’s Rare Earth Pore Minimizer Face Mask

Now 30% Off

This year’s Prime Day mature skincare deals feature up to 45% off derm-approved brands like La Roche-Posay, Neutrogena, and CeraVe. You can stock up on some of our favorite eye creams, face masks, and moisturizers for mature skin, plus sensitive skin staples like Aquaphor and Vaseline that everyone should have in their medicine cabinet. And of course, it’s summer, so don’t skip the SPF.

Laneige Lip Glowy Balm

Now 40% Off

Laura Geller Baked Balance-n-Brighten Color Correcting Foundation

Now 50% Off

L’Oréal Paris True Match Lumi Glotion

Now 30% Off

IT Cosmetics Your Skin But Better CC+ Cream (SPF 50)

Now 35% Off

Clinique Almost Lipstick in Black Honey

Now 30% Off

Laura Geller The Best of the Best Baked Palette

Now 39% Off

Laura Geller Spackle Skin Perfecting Primer

Now 42% Off

Clinique High Impact Mascara

Now 30% Off

BareMinerals Original Loose Powder Foundation SPF 15

Now 30% Off

We can’t talk mature-skin makeup deals without flagging that our favorite foundation for mature skin, Laura Geller’s Baked Balance-N-Brighten Foundation, is nearly half off. “This product was formulated to act as a powder with the ease of a powder, but is not a typical powder,” Geller previously told Prevention. “[It’s] pressed with pure antioxidants—that’s it…There’s no minerals in here, there’s no parabens in here, so it’s so gentle.” But you can also round out the rest of the makeup routine with savings on nourishing Laneige lip balms and gentle mascaras that never irritate sensitive eyes.

Dyson Airwrap i.d. Multi-Styler and Dryer

Now 30% Off

Amika Soulfood Nourishing Hair Mask

Now 30% Off

Shark FlexStyle Air Styling & Drying System

Now 43% Off

Olaplex No. 7 Bonding Oil

Now 30% Off

Revlon One-Step Volumizer

Now 40% Off

Kerastase Blond Absolu Ultra-Violet Purple Shampoo

Now 20% Off

Briogeo Don’t Despair, Repair! Deep Conditioning Mask

Now 51% Off

Nutrafol Women’s Balance Hair Growth Supplements

Now 20% Off

Dyson Supersonic Nural Hair Dryer

Now 27% Off

If you want the satisfaction of shaving hundreds of dollars off your order, this year’s haircare deals are a goldmine. For one, the mega-viral—and rarely on sale—Dyson Airwrap is over $200 off, and the more affordable, editor-approved Shark FlexStyle is $150 off. But if a new styling tool isn’t on your list this year, you can still show your tresses some love with discounts on our favorite hair masks, shampoos, and even hair growth supplements.

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Jenn Gonick is Prevention’s Assistant Editor, and was previously an editorial intern. Prior to returning to Prevention, Jenn worked at Business Insider, writing about all things commerce and playing an active role in covering tentpole deal day events, including Prime Day, Black Friday, and Cyber Monday. Jenn is a graduate of George Washington University, where she studied English, Communication, and Applied Ethics. A lifelong wellness and mental health advocate, she’s committed to combatting misinformation and making health journalism more ethical and accessible.