When it comes to makeup advice, Bobbi Brown never disappoints. From the best face-transforming beauty tips for women over 50 to how to get fuller-looking eyebrows, the creator of Jones Road Beauty and Bobbi Brown Cosmetics has decades of industry knowledge behind her genius techniques. Now, the 68-year-old is sharing how to prevent eye makeup from smudging—an important topic for women over 50, as runny eyes are common with age.
Skin on our eyelids can sag over time, leading tears to build up. While waterproof mascara may help prevent smudging, it can be difficult to remove and may not always be best for sensitive eyes.
How to prevent smudging
“After applying eye cream and SPF and letting them totally dry, I use a clean small eyeshadow brush to dab finely milled translucent loose setting powder below my eyes, starting just under my lashes,” she says. “Begin with one or two dips—gently tap the brush on the side of the pot to remove excess powder—and add more as needed. The powder will absorb tears and moisture.”
It’s important to do this step before applying mascara, as applying after may leave you with a smattering of white-tipped lashes. It’s really that simple. But there are some caveats. First, be sure to avoid getting any of the powder into your eyes, as this may cause irritation. Another important consideration is the color of the powder. Translucent is key here, as opting for a tinted iteration may interfere with the makeup you’ve already applied.
Looking for more Brown-recommended products? Check out some of her past favorites below.
Jones Road Beauty The Classic Lip
Jones Road Beauty What the Foundation
Now 13% Off
Jones Road Beauty The Brow Pencil
Now 10% Off
Miracle BalmAll-Over Glow
Emily Goldman is the deputy digital director at Prevention. She’s spent her career editing and writing about health, wellness, beauty, fashion, and food for Martha Stewart Living, Martha Stewart Weddings, Bridal Guide, Good Housekeeping, and more. She’s loved all things health and wellness since starting her bi-weekly podcast Pancreas Pals—a series all about the highs and lows of living life with type 1 diabetes. When not podcasting, she spends most of her time curled up with a good book or watching a period piece on BBC.
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