Laura Geller’s Line-Smoothing Beauty Advice for Women Over 50

• Laura Geller shared her number one beauty tip for women over 50.
• She recommended two must-have products that can help makeup last and look smooth all day.
• She also shared her tip for inner-confidence—the ultimate glow-getter.

Laura Geller’s decades of experience in the makeup industry with Laura Geller Beauty makes her expertly qualified to give beauty advice for mature women. Let’s face it—makeup isn’t always effortlessly applied over fine lines and wrinkles, which can be frustrating. But Geller has a couple of tricks up her sleeve to help women over 50 look and feel their best.

It all comes down to expertly prepping your canvas (a.k.a. your skin) before painting, Geller tells Prevention. After all, foundation will only look as hydrated and smooth as the skin on which it’s applied. To help with that, Geller recommends using a primer like her Spackle Skin Perfecting Primer in Hydrate, which contains moisturizing ingredients that quench the complexion and give products a soft, grippy place to land.

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“When it comes to makeup, my number one tip is to ensure your skin is properly prepped before applying anything,” she says. “Your skincare routine and the primer you use is absolutely key.”

Geller adds that, beyond makeup, beauty is a mindset: confidence gifted by age, lines and all. “Embrace the skin you are in! You’ve lived, laughed, cried and your face tells a beautiful story,” she says. “Take care of yourself, give yourself grace, and do things that make you feel alive. Beauty isn’t about perfection, it’s about embracing who you are.”

Embracing your skin can take time (even for women over 50!), or it can simply be difficult to muster up on bad days. That’s totally fine and realistic, which is why Geller and her team created a product that offers the boost you need during those times.

Laura Geller Beauty recently launched an innovative Line Smoother Targeted Line Filler, which you can apply after primer on particularly stubborn areas—like under the eyes, around the mouth, and between the brows—to smooth them out before applying foundation.

The product comes in an easy-squeeze tube with a cooling metal tip, so the application process is not only fuss-free, but relaxing. Its subtly tinted, velvety texture temporarily fills fine lines to make skin appear plumper and to help makeup apply smoother “when you need instant confidence.” It’s also enriched with vitamin C and niacinamide to help skin feel rejuvenated.

With these hacks from Geller, you can step out your door every day feeling great, with or without a full face of makeup.

Kayla Blanton is a freelance writer-editor who covers health, nutrition, and lifestyle topics for various publications including Prevention, Everyday Health, SELF, People, and more. She’s always open to conversations about fueling up with flavorful dishes, busting beauty standards, and finding new, gentle ways to care for our bodies. She earned a bachelor’s degree in journalism from Ohio University with specializations in women, gender, and sexuality studies and public health, and is a born-and-raised midwesterner living in Cincinnati, Ohio with her husband and two spoiled kitties.