Bobbi Brown has a special tactic for looking “good” at 68. The makeup pro and founder of Jones Road Beauty knows that it’s just as much about inner work, she shared while accepting an award earlier this year.
“True beauty is about being comfortable in your skin,” she earnestly told the audience. “If you don’t feel good, you don’t look good.” And how do you accomplish the latter? Sure, mascara helps. But connection and support can really do the heavy lifting.
While growing one of the most innovative, functional cosmetics brands for mature women, Jones Road Beauty, Brown is using its platform and success to bring women together and create community—the true and real glow-getter. She even started a YouTube series called I Am Me in which she interviews influential thought leaders and fellow trailblazers to inspire others to follow their dreams, think outside of the box, and most importantly, prioritize connection. “I find when women get together and support each other, miracles happen,” Brown said at the award ceremony.
The speech from Brown at the event mimicked many other talks she’s given and even Instagram captions she’s written. She wants people her age (and every age) to know their worth, embrace where they’re at, and highlight the positive parts of it, whether that be with the help of a flush of Miracle Balm to add some radiance to the skin (which is on sale right now for a limited time!), or heart to heart with a friend after a long day. This life approach means Brown can go with the flow and live with more self-confidence.
“I’m shocked sometimes when I look in the mirror and I’m like, ‘Oh my god, who is that?’ and other times I’m like, ‘I look pretty good!’” she said in a March episode of I Am Me. “And then I realize that neither of them really matter.”
And that’s how to truly feel good. If you want to get Brown’s signature natural, no makeup makeup look, stock up on some of her recommended products from her brand below—especially while it’s on sale for Black Friday.
Jones Road Beauty The Face Penci
Jones Road Beauty Just Enough Tinted Moisturizer
Jones Road Beauty Rich Eye Cream
Jones Road Beauty The Mascara
The Lip Pencil Your Lips But Better
Kayla Blanton is a freelance writer-editor who covers health, nutrition, and lifestyle topics for various publications including Prevention, Everyday Health, SELF, People, and more. She’s always open to conversations about fueling up with flavorful dishes, busting beauty standards, and finding new, gentle ways to care for our bodies. She earned a bachelor’s degree in journalism from Ohio University with specializations in women, gender, and sexuality studies and public health, and is a born-and-raised midwesterner living in Cincinnati, Ohio with her husband and two spoiled kitties.
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