I Found the 27 Best Black Friday Deals — From Brooks Sneakers to an $15 Retinol Cream

I live for Black Friday deals. I keep a running list in my iPhone’s Notes app throughout the year of the brands and products I hope will go on sale during this time. As soon as Thanksgiving is over, I’m scrolling and refreshing multiple websites to find the best sales. 

My love for Black Friday has certainly paid off. Luckily for you (and, okay, for me too), I’ve scoured thousands of products across multiple categories — including hair care, skincare, sneakers, activewear, and wellness — to round up the 27 best Black Friday and Cyber Monday deals that absolutely must be shopped. Brands like Asics, Hanes, Alo, Youth To The People, New Balance, APL, and Brooks are offering incredible discounts — I’m talking prices starting at just $8. 

Best Overall Black Friday Deals

The very best Black Friday deals include up to 50 percent off wellness, activewear, sneakers, and skincare, such as these comfortable Reebok sneakers, moisture-wicking Under Armour leggings, and this walking pad. As for skincare, you can also score this retinoid-infused serum that helps smooth, brighten, and reduce fine lines and wrinkles.

Hanes Ecosmart V-Notch Crewneck Sweatshirt

Best Black Friday Hair Care Deals

Give your hair care routine a boost with these restorative, nourishing formulas while they’re as low as $8. Repair damaged strands and get thicker-looking locks with the Pura d’Or Apple Cider Vinegar Thin2-Thick Shampoo and Conditioner Duo, or add volume with the now-$19 Eleven Australia I Want Body Shampoo. 

Oribe Gold Lust Repair & Restore Shampoo

The Oribe Gold Lust Repair & Restore Shampoo is formulated with the brand’s signature bio-restorative complex — a combination of plant collagen, caffeine, biotin, and niacinamide — to rejuvenate, moisturize, and strengthen strands with each wash. (Not to mention the faceted bottle makes a gorgeous addition to your shower caddy.) Shoppers said it “helped reduce the frizz and damage of color-treated blonde hair” and their hair is “so smooth and shiny.”

Nature Spell Rosemary Oil

Rosemary oil has long been touted for helping promote hair growth, and Nature Spell’s Rosemary Oil is combined with almond and sunflower oils to provide extra nourishment to both hair and skin. Thanks to the aforementioned rosemary oil, it strengthens strands, fights dandruff, and adds shine. One shopper who’s experienced hair loss even said “the growth has been amazing.”

Best Black Friday Skin Care Deals

My vanity is so frequently littered with skin care products, you’d think I was opening up my own apothecary—so of course I found a pretty impressive array of firming creams and hydrating serums that are deeply discounted for Black Friday. Give your complexion a smoother, firmer appearance for less with retinol formulas like this Clearstem face mask. This on-sale retinol body lotion is also a great option to diminish the look of fine lines and wrinkles, especially since it has over 30,000 five-star ratings and more than 9,000 shoppers bought it in the last month alone. When it comes to a combination of sun protection and brightening effects, nab this mineral eye cream with SPF 40 while it’s 20 percent off.

Mixik Botanical Serum

The Mixik Botanical Serum is a favorite of mine as much for its unique design as for its equally unique, spray-on formula that sinks into skin immediately upon contact. It’s formulated with avocado oil, rosewater, and squalane to moisturize and hydrate skin, while antioxidants help shield skin from harmful free radicals. Simply shake the bottle to mix up the two layers and spray to your heart’s content.

Youth To The People Adaptogen Deep Moisture Cream

Once fall and winter roll around, my skin becomes drier than the Sahara—which means I’m always looking for ways to replenish it with moisture. That’s where the Youth To The People Adaptogen Deep Moisture Cream comes in handy, since it combines a hydrating trio of squalane, jojoba, and shea butter with an adaptogenic extract blend that helps with everything from dryness and irritation to fine lines and wrinkles. It’s earned almost 1,000 five-star ratings from shoppers, who said it “leaves skin feeling soft without becoming oily or feeling thick,” “feels so soothing and nourishing,” and redness “disappears.” 

Best Black Friday Activewear Deals

Give your activewear collection an overhaul this Black Friday with these picks starting at just $9. Stay warm and cozy with this super-soft sweatshirt. Or you can refresh your yoga practice with these buttery-soft leggings. Plus, you can stock up on this three-pack of sports bras for just $8 apiece.

Shapermint Essentials High-Waisted Shaping Leggings

For leggings that take you from workouts to brunch to cocktails, try the Shapermint Essentials High-Waisted Shaping Leggings while they’re on sale for 40 percent off. These shaping leggings are designed with fabric that’s breathable, moisture-wicking, and smoothing. They come in six colors and sizes S through 4X.

Baleaf Thermal Long-Sleeve Shirt

The Baleaf Thermal Long-Sleeve Shirt is a solid option for your cold-weather workout wardrobe. The workout top features a fleece-lined thermal fabric to keep you warm while exercising outdoors. Over 2,400 shoppers have given it a perfect rating, noting that it’s their “favorite base layer” that’s great for “hiking or snowshoeing in sometimes freezing snowy temps.” It comes in 15 colors and sizes XS through 3X.

Best Black Friday Sneaker Deals

No Black Friday shopping extravaganza is complete without a new pair of comfy sneakers. Refresh your white sneaker collection with the Allbirds Tree Dasher 2 Sneakers while they’re 30 percent off. Or score discounts on fan-favorite athletic sneakers like the Brooks Glycerin 20 Neutral Running Shoes and Asics Gel-Excite 9 Sneakers, the latter of which are over 25 percent off.

Allbirds Tree Dasher 2 Sneakers

You’ll certainly be in good company when you snap up the Allbirds Tree Dasher 2 Sneakers during Black Friday, since the brand is a favorite of celebs like Jennifer Lopez and Hilary Duff. The uppers have a seamless, one-piece design that provides extra comfort, a no-slip heel collar, and a cushy crash pad to soften impact with each step. They come in 21 colors, including a variety of core and limited-edition hues, and sizes 5 through 11, with half sizes.

New Balance 608 V5 Cross Trainers

If you want a super-supportive pair of sneakers, the New Balance 608 V5 Cross Trainers are nurse-approved for 12-hour shifts, thanks to cushioned foam midsoles and the brand’s signature NB Soft plus Supportive Comfort inserts. They’ve racked up over 26,000 five-star ratings; shoppers said they have “superb arch support and comfort” and feel like “walking on clouds.”

Best Black Friday Wellness Deals

Bring yourself a little extra zen throughout the upcoming craze of the holiday season with these wellbeing-focused items while they’re on sale. Soothe your body’s aches within minutes with the Blu Emu pain relief cream, now 24 percent off. For more recovery solutions, try this massage gun to further ease discomfort after workouts. 

Hyperice Hypervolt Go 2

Give your aching muscles a break with the Hyperice Hypervolt Go 2 massage gun, which is $30 off right now. It massages away stress and tension, loosens muscle knots, and targets fatigue with two massage heads and three speeds.

Blue Emu Super Strength Pain Relief Cream

The Blue Emu Super Strength Pain Relief Cream is a fragrance-free cream that helps soothe body aches, and specifically targets pain located in the back, neck, knees, elbows, wrists, hands, and feet. It’s formulated with emu oil, which deeply penetrates into the skin to make other ingredients like aloe vera and glucosamine work immediately. It has more than 11,000 five-star ratings, and one shopper who’s used it on lower back pain for six years said it “minimizes pain for six-hour shifts” and they “won’t use anything else.”