- Laura Geller is sharing her number one beauty product for women over 70, and it’s currently on sale.
- Geller recommends her award-winning Baked Balance-n-Brighten Color Correcting Foundation, which is on sale for under $20.
- Geller also has tips for the best way to apply the product.
It’s no secret that Laura Geller knows her stuff when it comes to makeup—especially makeup geared towards aging skin. She understands the importance of learning how to work with the ever-changing texture of skin rather than against it, and that using beauty products as a form of expression and to highlight your best features has no age limit. Still, the older we get, the trickier finding the right products and techniques can be. Fortunately, Geller recently dished on what she considers to be the number one beauty product for women over 70—and how to use it.
The answer is clear: “Baked makeup!!!” she screams enthusiastically of the one beauty product women over 70 need in their makeup arsenal. “It starts as a cream but applies like a powder, so it won’t cling to dry patches the way traditional powders or liquids might, but instead sits on top of skin,” she explains to Prevention.
Geller recommends starting skin-first with her award-winning Baked Balance-n-Brighten Color Correcting Foundation. Known for providing even coverage that feels lightweight and doesn’t settle into fine lines and wrinkles—a major plus when dealing with mature skin—it also contains skin-healthy ingredients like vitamin E for strength and healing, green tea extract to minimize redness, and Centella Asiastica extract to support collagen production and improve elasticity.
As for the best techniques for application, Geller suggests prepping the skin with a hydrating primer, then dabbing the foundation on with her Retractable Angled Kabuki Brush. “It’s foolproof and you can easily control how much coverage you get—pull the sleeve of the brush almost all the way up to densify the bristles for more coverage, or keep the sleeve lower so the bristles are fluffy for less coverage,” she says.
Geller has a slew of other great tips for mature skin to help make sure you’re always looking as fresh and radiant as you deserve to look at any age, starting with moisturizing. Fortunately, the Baked Balance-n-Brighten Color Correcting Foundation also helps pack the hydration in with jojoba seed oil and vitamin E.
If you’re ready to add this foundation to your routine (or replenish your current supply), it’s currently on sale for under $18. You can also pick up Geller’s Retractable Airbrush Kabuki Brush for the best application at under $13! Or, shop more of Geller’s baked makeup favorites below while they are discounted.
NATURAL FLUSH
Laura Geller Baked Blush N Brighten
Now 40% Off
AIRBRUSHED FINISH
Laura Geller Baked Blurring + Setting Powder
Now 56% Off
SUMMER GLOW
Laura Geller Baked Bronze N Brighten
Now 40% Off
NO GLITTER SHIMMER
Laura Geller Baked Natural Glow Highlighter
Now 40% Off
EYESHADOW DUO
Laura Geller Baked Eyeshadow, Sunstone/Almond
Now 40% Off
ALL IN ONE
Laura Geller Baked Icons Full Face Palette
Now 60% Off
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