There’s no one we trust more than Laura Geller to give us tips on how to update and enhance our makeup routines. The makeup artist and founder of Laura Geller Beauty has a wealth of beauty advice for mature women, and she’s yet to steer us wrong. She recently sat down with Prevention to share her top beauty products for women over 60, and it just so happens that all of her must-haves are on sale now.
Unsurprisingly, Laura Geller’s recommended products come from her own brand, which specializes in everything from blush and eye makeup to foundation for mature skin. Right now, Laura Geller Beauty’s Friends and Family sale features discounts of up to 60% off sitewide, plus an extra 10% off when you enter the promo code FF10 at checkout.
It’s easy to get lost in the site’s array of mature makeup staples; even Geller herself struggled to narrow down to just five essential products for women over 60 from her line. “It’s difficult for me to choose just five, but I will try my best,” she assures us.
Ahead, Geller shares her top makeup products women over 60 should always have in their makeup bag.
Baked makeup
For a natural yet polished base, Geller recommends using products that feature her signature baked formula, like the Baked Balance-n-Brighten Foundation or Baked Blush-n-Brighten. “Baked formulas start as creams, so they glide over the skin instead of settling into wrinkles or clinging to dry patches, giving a smooth, natural finish,” she explains.
Foolproof primer
The true secret to a long-lasting base is a good primer for mature skin, which is essential for all-day wear. “My Spackle Primer is a non-negotiable if you’re over 60,” Geller says. “It creates a smooth barrier so makeup sits on top of the skin instead of sinking into lines and helps everything last longer.”
Hydrating lip color
You’re likely already hydrating your skin with a good moisturizer, but Geller warns not to neglect your lips, especially as you mature. “Lips tend to lose moisture with age, so hydration is key to preventing feathering while keeping lips soft and comfortable,” she explains. “I love our Jelly Balm Hydrating Lip Color for a wash of color.”
Brow pencil with hold
“Brows naturally thin and gray over time, and filling them in instantly frames the face and creates a more lifted, polished look,” Geller says. She recommends her Sculpt-n-Stay Brow Pencil and Gel, which creates natural strokes of color with a waterproof formula for all-day wear.
Volumizing mascara
Finally, no makeup look is complete without mascara. “Lashes thin as we age and our eyes become more sallow, so a good volumizing mascara helps open up the eyes and gives a wide-awake, lifted effect,” Geller tells us. She recommends her brand’s Kajal Longwear Mascara for the job.
Below, shop Geller’s top picks and level up your over 60 beauty routine while they’re on sale.
Laura Geller Baked Blush-N-Brighten
Now 40% Off
Laura Geller Spackle Hydrating Primer
Now 40% Off
Laura Geller Jelly Balm Hydrating Lip Color
Now 40% Off
Laura Geller Sculpt-N-Stay Brow Pencil
Now 49% Off
Laura Geller Kajal Longwear Mascara
Now 40% Off
Jenn Gonick is Prevention’s Assistant Editor, and was previously an editorial intern. Prior to returning to Prevention, Jenn worked at Business Insider, writing about all things commerce and playing an active role in covering tentpole deal day events, including Prime Day, Black Friday, and Cyber Monday. Jenn is a graduate of George Washington University, where she studied English, Communication, and Applied Ethics. A lifelong wellness and mental health advocate, she’s committed to combatting misinformation and making health journalism more ethical and accessible.
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