- Laura Geller shared her top mascara tips for mature eyes.
- The 67-year-old makeup mogul says that putting on mascara makes a “world of difference” when it comes to your makeup look.
- Her go-to pick is the Laura Geller Always There Waterproof Mascara, which is currently discounted 40% for a limited time.
When it comes to beauty advice, Laura Geller always delivers. The 67-year-old makeup artist and founder of Laura Geller Beauty makes sure to share her top makeup tips with the world, and now, she’s divulging her best advice for applying mascara to mature eyes. Her tool of choice? The Laura Geller Always There Waterproof Mascara.
The makeup mogul revealed to Prevention there are three makeup essentials that “a lot of women tend to forget,” especially as they get older. She calls this trifecta the “three E” rule: eyebrows, eyeliner, and eyelashes—the latter being especially important. “[Women over 40] tend to lose our eyelashes, they’re not as strong as they used to be,” she says. “I think it’s important that you do mascara, or even put on false lashes. It makes the world of difference.”
As for which specific mascara does the job, Geller recommends the Always There Waterproof Mascara from her eponymous brand, which boasts a creamy, buildable formula that’s 100% waterproof and delivers long-lasting volume without clumping, smudging, or flaking. When choosing—and applying—a mascara for mature skin, here’s what Geller specifically recommends:
Focus on volume
Geller emphasizes the top trick when it comes to mascara on mature eyes: “Volume, volume, volume. It’s less about length,” she explains. “You’re trying to thicken your lashes. Don’t even worry about lengthening them.”
This is the Always There Waterproof Mascara’s superpower. Thanks to a highly pigmented formula, it features great volumizing power that Geller calls “extra bold,” as well as a special brush that’s shaped to deliver the right dose of thickness with every swipe. “This brush is designed with both soft and wavy fibers so it can fully coat your lashes without clumping,” Geller explains in a video on the brand’s website.
Choose waterproof
“A lot of mature eyes have problems with watery eyes or sensitivity, and they [should] stay away from using things that sort of irritate their eyes,” says Geller. That’s why she recommends waterproof mascara, especially if you struggle with leaky eyes and disappearing mascara over the day.
Geller’s rec is “a great waterproof,” option, says the makeup pro. True to its name, this mascara has a 100% waterproof formula that always stays on your lashes without budging or smudging. And, it’s gentle on your lashes, too. “I never liked waterproof mascaras because when you went to take them off, sometimes it could pull out your lashes, but not with this one,” Geller told Prevention in a previous interview. “It coats and hydrates your lashes, without causing any harm.”
Opt for black
When choosing a shade, Geller always recommends “the richest pigmented black” for the most transformative, impactful effect on your eyes. “A lot of women still tell me, ‘Should I be wearing black mascara? I’m a porcelain skin. You know, is that too harsh for me? Maybe I should be wearing a brown or a dark brown,’” she says. “And I always say black is the best, it’s just the best.”
The Always There Waterproof Mascara comes in a richly pigmented black that’s formulated to make your eyes look more prominent—no matter your skin tone or eye color.
Add the top-rated mascara to your cart now while it’s 40% off for a limited time, and make sure to check out more of Geller’s must-have makeup products below.
COLOR CORRECTION
Laura Geller Baked Balance-N-Brighten Foundation
Now 47% Off
SUBTLE FLUSH
Laura Geller Baked Blush-N-Brighten
Now 40% Off
REDUCE TEXTURE
Laura Geller Spackle Hydrating Primer
Now 40% Off
PERFECT POUT
Laura Geller Jelly Balm Hydrating Lip Color
Now 40% Off
SHAPE YOUR FACE
Laura Geller Sculpt-N-Stay Brow Pencil
Now 49% Off
THICK LASHES
Laura Geller Kajal Longwear Mascara
Now 40% Off
Hannah Jeon is an Associate Commerce Editor at Prevention, where she covers expert-driven commerce content for all things health, beauty, and wellness. Previously the Editorial Assistant at Good Housekeeping, she earned her bachelor’s degree in creative writing and psychology from Johns Hopkins University. When she’s not on the hunt for all the best products online, you can often find her trying out new food spots in New York City or clicking away behind a camera.
Charlotte Lewis Finigan is the Senior Commerce Editor at Prevention. After a decade of working in Hollywood writers’ rooms and contributing pop culture writing to ETOnline, Bustle, TVGuide, and CBS, she underwent bariatric surgery and changed her focus to health and wellness. Previously, Charlotte was the Sexual Health & Wellness Writer for Refinery 29. There, she wrote and edited shopping content about new wellness trends, beauty launches, and sex-positive products. She currently lives in Brooklyn with her girlfriend—and the love of her life, her senior dog, Rory. All three can typically be found perusing the Fort Green farmer’s market for fresh produce or curling up on the couch to watch Survivor.
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