✔️Consider the finish. The finish of an eyeshadow refers to whether it is matte (flat and not shimmery), satin (matte with a bit of a glow or sheen), shimmery, or glittery. Lanice and James recommend generally steering clear of any shadows that are overly matte or glittery, as both can emphasize unwanted texture and can often be difficult to blend on mature eyes. Soft-matte, satin finish, and formulas with a touch of shimmer blend easily without settling into fine lines. “Think glow, not glitter,” James emphasizes.
✔️Opt for cream formulas. Lanice suggests trying out cream or stick formulas which often offer an easy application on mature eyes while providing buildable coverage and a smooth, satin finish.
✔️Keep your skin tone in mind. When it comes to choosing specific colors, Lanice generally recommends staying away from anything too gray, as these tones “tend to mimic dullness” and are not as flattering. Below, find her tips for choosing shades based on skin tone:
Light to fair skin tones: Champagne, rose gold, mauve, warm taupe, soft pink, and soft purple
Medium to tan skin tones: Golds, copper, bronze, and rich browns Dark to deep skin tones: Deep plum, burgundy, chocolate brown, and metallics like gold, bronze, and copper
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