If there ever was an underdog breakfast, it would be cream of rice. Until recently, it’s mostly been thought of as a baby food, sick-day meal, or gluten-free alternative to oatmeal . But now, the porridge-like hot cereal—made by cooking finely milled white rice in water or broth—is enjoying an unexpected surge in popularity from a totally different group: fitness enthusiasts.
Search interest in cream of rice is up 70% year over year, according to Google Trends data. The platform also shows a massive 5,000% spike in interest in the term “cream of rice macros” compared to last year. But what made people start thinking about the bland breakfast…
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