- Laura Geller shares her tips for perfecting a “no makeup” makeup look on mature skin.
- All of the products the makeup mogul recommends are on sale now.
- ”The key is keeping everything lightweight and strategic,” she tells us.
Laura Geller is our go-to gal for mature beauty advice, whether she’s dishing about her top products for women over 60 or sharing tips on caring for sensitive mature skin. Most recently, the Laura Geller Beauty founder sat down with Prevention to explain that a “no makeup” makeup look is totally possible on mature skin—with a few expert application tips. Good news for us: All of her go-to products are on sale now.
Geller’s recommendations come from her eponymous brand, which contain a wealth of mature-skin beauty essentials, including everything from primer to blush to mascara for older women. From now until April 25, Laura Geller Beauty’s entire site is 40% off, plus you can shave an extra 20% off on top of that when you enter the promo code PT20 at checkout.
Shop the Laura Geller Beauty sale now
The “no-makeup” makeup trend is defined by the fresh-faced, effortless look that comes with using minimal makeup products to highlight your natural features instead of covering them up. But how does that translate to mature skin, especially if you want to minimize the appearance of wrinkles, fine lines, or other visible signs of aging?
Geller assures us it’s very possible to achieve the look, “but it looks a little different than it does on 25-year-old skin. On mature skin, no-makeup makeup is really about healthy, glowing skin, not completely invisible makeup. The key is keeping everything lightweight and strategic.”
Ahead, Geller shares everything you need to know to master the look yourself.
Start with a skin-like base
A dewy, radiant makeup look starts with hydrated skin, and that means using a good primer. “Start with a good base using Spackle Primer to smooth and hydrate,” Geller suggests. Once your skin is prepped for makeup, Geller says to “then go in with a breathable, skin-like foundation like Baked Balance-N-Brighten.” One of Laura Geller Beauty’s bestsellers, the baked foundation offers buildable coverage that doubles as a color corrector, evening out the complexion with a natural finish in just a few swipes.
Add a subtle pop of color
After applying your skin-like base, Geller says to “add a touch of blush to add a pop of color” to the look. Laura Geller Beauty’s Baked Blush-N-Brighten is just the product for the job. Available in a range of 13 shades, you can choose the one that best complements your skin tone to enhance your natural flush.
Skip the powder
A no-makeup makeup look is just as much about the products you skip as the ones you apply. “Skip heavy, full-face powder,” Geller warns. “The goal isn’t to look like you’re wearing nothing, it’s to look like your most radiant self, with makeup that enhances rather than masks.”
If perfecting the no-makeup makeup look is your summer beauty goal, shop all of Geller’s top picks below while they’re still on sale.
Laura Geller Baked Balance-N-Brighten Foundation
Now 40% Off
Laura Geller Baked Blush-N-Brighten
Laura Geller Daily Routine: Natural Finish Full Face Kit
Jenn Gonick is Prevention’s Assistant Editor, and was previously an editorial intern. Prior to returning to Prevention, Jenn worked at Business Insider, writing about all things commerce and playing an active role in covering tentpole deal day events, including Prime Day, Black Friday, and Cyber Monday. Jenn is a graduate of George Washington University, where she studied English, Communication, and Applied Ethics. A lifelong wellness and mental health advocate, she’s committed to combatting misinformation and making health journalism more ethical and accessible.
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